As the 2020 race for president draws to a close, according to Gallup polling U.S. voters are feeling both enthusiastic about voting with a record high 64% strongly agreeing with the statement that they are ‘afraid of what will happen if my candidate for president does not win’ and fearful of what the outcome will mean for the country. Most also agree that the stakes are higher than in previous presidential elections. Communicating authentically is pivotal to gain connection and elevate career success Research shows that at least 55% of our communication is delivered via body language, 38% through tone of voice and only 7% through the actual words we speak. The benefits of recognising the subtle messages sent as well as projecting confidence and putting others at ease is huge, and pivotal for political candidates to make the impact they desire to get people on side. The way people initiate a connection with their audience tells a lot about their agenda and what they want to achieve.